About the Wellness Pet Company
The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating a mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed about how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
Your #lifeatwellnesspet
When you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents. Come for a walk with us today!
What You’ll Accomplish
Reporting to the Vice President of Sales, you will manage and develop all aspects of the Chewy business plan, team development, internal integration and customer partnership. This position is based out of our corporate office located in Burlington, MA. As a key member of the commercial organization, you will play a leadership role in building Wellness Pet’s sales strategy integrating ecommerce into our channel mix and working at a strategic level to deliver targeted objectives and financial results in a manner that exemplifies our mission and philosophy.
Specific accountabilities of this role include:
- Support in development and execution of an effective annual business plan with sound building blocks and clear objectives and incorporates a rigorous review plan which supports a test, learn and optimization process.
- Work with marketing counterparts to execute the tactics which will drive new households, improve retention rate and facilitate category leading auto-ship rates.
- Actively engage in assessment of the various tactics used in the ecommerce channel to achieve desired results and develop metrics to determine effectiveness. Collaborate/negotiate with the Chewy Team and adjust as needed.
- Work collaboratively with the Marketing team to review, assess and strategize the Chewy business results and plans on an ongoing basis.
- In conjunction with other Sales and Marketing leads, coordinate and execute promotional, customer marketing and digital media plans to both drive revenue and build our brand equities in line with brand strategies.
- Work with our customer marketing team to execute all programming, manage eCommerce marketing budgets, and measure all programs via ROI post-analyses.
- Be responsible for the Chewy P&L; revenue and spend
- Champion the business needs of Chewy and constantly communicate internally their needs, market opportunities and the dynamics of Chewy.
- Develop key relationships within Chewy decision makers in all area’s needed to execute Wellness Pet’s strategy; develop and maintain high visibility with account key decision-makers and decision-influencers to advance brand opportunities, assist in the negotiation of the annual JBP plans and terms and agreements, drive new business opportunities, and solve challenges quickly by developing a deep understanding of their business goals and challenges and the solutions available.
- Build effective working relationships with the members of the Wellness sales, marketing, supply chain, and other internal teams.
- Leverage internal and external data supplied by eCommerce retailers and service providers to monitor and forecast business performance and activation.
- Ensure go-to-market plans for new products are implemented with excellence.
- Help lead ongoing MAP policy optimization and marketplace enforcement
Who We’re Looking For
Team Wellie is a group of people who are truly obsessed in all the best ways about winning for the consumer and the pets they love. And so we are seeking an individual who:
- Is consumer focused in all they do
- Continually challenge themselves to go the extra mile to get the job done, and ensure it’s done the right way as opposed to the easy way
- Hold themselves and others accountable
- Embraces continual development through the sharing of feedback and investment in learning opportunities.
- Is a true collaborator, sharing resources, and engages in healthy debate
- Celebrates differences and strives to learn from others who are different from themselves
- Gives back to their community and supports sustainable practices
This position is ideally suited for a high-energy leader with sales and marketing experience selling a premium product in a CPG category. Specifically, you will need:
- 10+ years of a successful track record in sales, marketing, trade marketing and/or customer marketing. Must have consumer packaged goods (CPG) experience.
- Digital marketing strategy plan development, eCommerce analytics experience and knowledge of SEO, SEM, and digital media.
- Holds a Bachelor’s Degree in business management and/or marketing or has equivalent professional experience
- Has managed a team and a key retailer in the ecommerce channel.
- Able to travel 15-20% of their time
- Proven track record managing a business in excess of $75M while building strong, diverse cross-functional teams and internal stakeholder networks.
Why Work for Wellness Pet
We care about the wellbeing of our people, their families and their pets. So we treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and professional Development. More information about our benefits can be found on our website.
The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
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