About the Role

At Wellness Pet ANZ, we are striving to become the leading import natural pet food manufacturer in the market, and we're looking for ambitious team players who are eager to bring our vision to life. We are passionate about our brands and are building a culture where anything is possible. As a customer-focused business, we see our sales team as the driving force behind our success.

Reporting to the National Sales Manager, this role will focus on managing accounts in the wholesale market, NZ market, multi-site operators (MSOs), and independent pet specialty stores (IPS). Additionally, the role will involve new business development to expand our market presence. We are seeking a dynamic, results-driven National Key Account Manager with experience in the pet industry to join our team and help shape the future of our brand.

Key Responsibilities

• Accountability for Results: Deliver monthly KPI’s targets for Gross revenue and trade spend to deliver growth through the wholesale channel.
• Customer Relationship Management: Manage and execute sales strategies for assigned wholesale customers and MSO groups, driving growth, market penetration, and brand advocacy. Manage trade investment with a clear focus on measurable ROI for activations. Build collaborative relationships with category managers and key stakeholders in customer organisations.
• Sales Strategy Development: Design and implement strategies to drive wholesale sales and achieve revenue targets, identify new market opportunities and foster relationships with MSOs, buying groups, and wholesalers. Build JBPs and direct investment towards growth and excellence in store execution in a multi-tiered distribution chain.
• New Business Development: Proactively identify and target new MSO, negotiating sustainable trading terms agreements and executing onboarding strategies for sustained sales growth.
• Collaboration: Work closely with state sales managers to activate and assist store-level promotional programs. Support national promotions and channel activations by collaborating with the National Account team.
• Marketing and Promotion: Partner with the marketing team to develop and execute promotional campaigns targeted at wholesale customers and MSO groups.
• Product Expertise: Maintain deep knowledge of our product range and industry trends to effectively communicate value to customers.
• Reporting & Analysis: Monitor and analyse sales performance utilising internal and external data for key accounts, preparing reports, and present insights to the National Sales Manager.

About You:

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Always starts with the consumer
• Is dedicated to doing it right the first time
• Brings their best every day
• Has an “all-in” mindset
• Embraces the hard things and does them right away
• Owns their outcomes
• Gives back to their community

To be successful in this role, you will be an entrepreneurial self-starter with strong industry knowledge, an eye for detail, and a passion for the pet industry. You should also bring:

• Proven track record of delivering multi-year growth ahead of category and to deliver new business through existing and new customers.
• Proven ability to manage wholesalers, delivering growth through structured JBP’s.
• 10+ years in commercial roles in FMCG industry, including 3+ years of experience as an Account Manager or Business Development Manager within the pet industry is a requirement.
• Demonstrated strong understanding of the 4C’s of sales and the 4 P’s of marketing and how to leverage them to drive growth at retail level
• Established relationships and fieldwork experience with key players, retailers, and customers in the pet industry.
• Strong planning and organizational skills with the ability to balance multiple priorities.
• Excellent communication and relationship-building skills, both internally and externally.
• Proven success of growing brands sustainably in a customer or wholesaler management role with strong entrepreneurial mindset.
• Demonstrated ability to use data to conceptually sell to customers and grow businesses.
• Valid driver’s license and flexibility for intrastate and NZ travel.

About Wellness Pet Company

For more than 100 years, Wellness Pet has been a pioneer in the natural pet food movement by offering nutritional recipes with the highest quality ingredients for dogs and cats. Headquartered in Burlington, Massachusetts, Wellness Pet Company is a top global supplier of premium pet food and treats with brands including Wellness®, Old Mother Hubbard®, WHIMZEES®. We are committed to enhancing the lives of pets and their owners. If you want to be part of a dynamic company with strong values and a commitment to strive for excellence in all we do, then come and join the Wellness Pet team!

What We Offer:

• Competitive salary with quarterly performance-based incentives.
• Flexible working arrangements, including two work-from-home days.
• Giving Back & Wellness Days.
• Employee product allowance for our pet products.
• Opportunities for career advancement and professional development.
• A collaborative, entrepreneurial, and supportive work environment.

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